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Interlinking is the act of linking to other pages inside your website. This gives you a really easy opportunity to create a strong backlink to another page which you are trying to optimize for the search engines. While you certainly can and should link to other internal pages inside of your post or page content, [...]

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Google Product Search Feed Requirements

October 13, 2011

As of today Google requires the items below. The below list will give you an idea of what clients must make sure they have before submitting: Availability Product Name Product Category Description Image (at least 400px X 400px) Product Condition Price (with default currency for country being listed) GPS Enabled set to Y. GPS Category […]

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Quality Score FAQs?

July 11, 2011

Is my quality score affected if I pause keyword? Since this keyword is not running it’s not collecting impressions so no data is collected. This keyword does not currently affect your quality score. What do I do if a keyword hasn’t performed well for me in an ad group but I want to keep it?  […]

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Why pay more for AdWords, just increase your Quality Score!

July 11, 2011

Every time your ad is shown, the keyword is given a rank number.  The lower the number the higher the ad rank.  Google calculates ad rank by a very simple formula: (maximum bid) X (quality score) This means that it’s possible to pay less than a competitor but appear at a higher rank for multiple […]

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