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Quality Score and why it’s important

Not only is the quality score the most important number in your adwords account, but it can also be the most confusing.

The reason this number is so important is because Quality Score can determine:

Your First Page Bid

Ad Rank for the Search Network

Eligibility to appear on specific sites

Whether a placement targeted ad will appear

So if you can increase your quality score you will play less for clicks and increase your ad’s visibility.  Google displays each keyword with its’ own unique quality score.  Do you need assistance understanding your quality score or want help improving your quality scores? View our list of SEO Ad Words Services.

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