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Quality Score FAQs?

Is my quality score affected if I pause keyword? Since this keyword is not running it’s not collecting impressions so no data is collected. This keyword does not currently affect your quality score.

What do I do if a keyword hasn’t performed well for me in an ad group but I want to keep it?  You should try creating an ad group for only that keyword and a relevant landing page.

What’s the best way to re-organize my Adwords account? If keywords are working well for you don’t move them, instead move the keywords that aren’t performing as well into new ad groups.

How often is quality score updated?  Google currently updates quality score about 10 times a quarter which is about every one – two weeks.  Google updates the quality score algorithm about once per month.

Do you need assistance understanding your quality score or want help improving your quality scores? View our list of SEO Ad Words Services.

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